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The web site bnm.si had the following on the homepage, "Specializirani smo za preoblikovanje pločevine in ustrezno nadaljnjo obdelavo v izdelavo posameznih proizvodov, komponent in kompletnih sklopov." I noticed that the webpage said " S kvalitetnimi proizvodi in storitvami, po konkurenčnih cenah, želimo sodelovati s kupci ter uspeti na trgu." They also said " Naš cilj je postati prepoznaven partner na področju preoblikovanja pločevine ter dodatnih obdelav za avtomobilsko industrijo in druge branže. Podjetje BNM v večini preoblikuje in spaja pločevino v izdelke za avtomobilsko industrijo." The meta header had 3D laser as the first optimized keyword. This keyword is followed by laserji, obdelava pločevine, and razrez pločevine which isn't as important as 3D laser. The other words bnm.si used was karoserija. karoserije is included but could not be seen by search crawlers.